You’ve heard of 260 Sample Sale. Now meet Store 260.
Before the panic sets in, don’t worry. 260 Sample Sale isn’t going anywhere.
But we’re introducing something new (well, sort of). Meet Store 260, our boutique concept bringing the thrill of designer discovery to a more curated, effortless shopping experience.
Because as much as we love the rush of a great sample sale, we know it isn’t everyone’s cup of tea. Sometimes you want the designer finds, the incredible prices, and the thrill of discovering something special, without the crowds, the lines, or the race against the clock.
That’s where Store 260 comes in.
Think of it as your favorite sample sale, reimagined. A curated boutique where the sale never sets, featuring top designer brands you know and love at up to 80% off retail. The same excitement of finding something amazing, with the freedom to shop at your own pace.
Accessible luxury, on your schedule.
Your New Neighborhood Shopping Destination
So, where can you find us?
Store 260 currently has an Upper East Side and Upper West Side location:
Upper East Side: 468 Broadway New York, NY 10028
Upper West Side: 1517 3rd Ave. New York, NY 10023
Both locations are open seven days a week, Monday through Sunday, so your next great find is never too far away.
A New Look for a Concept You Already Know
For those of you who have been following us closely, Store 260 might sound a little familiar. We’ve actually been operating our boutique concept under the name 260 Final Sale for several years.
While the concept remains the same, we felt it was time for a refresh. We wanted to bring these stores into the spotlight, elevate the shopping experience, and create a brand identity that reflects the thoughtful, curated experience our customers deserve.
Enter: Store 260.
For the new retail concept, we wanted an identity that felt elevated yet approachable, with a distinctly NYC-coded point of view. The kind of place that feels right at home in New York City, whether you’re popping in for a quick browse or searching for that one piece you can’t stop thinking about.
To bring that vision to life, we tapped Hoodzpah, a Southern California-based brand identity and type design studio founded by sister duo Amy and Jennifer Hood.
And, if we do say so ourselves, they delivered.
A Brand Identity with NYC in Mind
Inspired by New York’s architectural character and enduring style, Hoodzpah designed a custom wordmark that feels both classic and distinctly its own. The inspiration? The understated elegance of an iconic NYC classic architecture, translated into a visual identity for a modern boutique.
“We created a custom wordmark that feels sophisticated and timeless. The kind of type you might see etched in stone on an iconic NYC brownstone.”
The result is a visual identity that feels considered without being overly precious. Elevated, but still welcoming. A little classic New York, with a fresh perspective.
For the color palette, Hoodzpah took an unexpected approach, selecting Liberty Sage as the core brand color. The soft yet distinctive hue gives Store 260 a recognizable visual identity—one designed to feel just as relevant years from now as it does today.
The Deals Deserve the Spotlight
The new look is only part of the story.
One of the biggest reasons behind bringing Store 260 into the spotlight was to give the shopping experience—and the deals themselves—the attention they deserve.
Because luxury shouldn’t feel out of reach. And finding something incredible for your wardrobe might now always align perfectly with our sample sale events schedule.
Store 260 is for the fashion lover looking for a last-minute look before a Saturday night out in the city. The business professional in need of a fresh suit for next week’s meeting. The Pilates enthusiast refreshing their activewear rotation. The new parent searching for comfortable, everyday pieces that fit their new lifestyle.
It’s for the person who loves designer fashion, appreciates a great deal, and wants the freedom to shop on their own terms.
Whoever you are, New York, Store 260 has something for you.
Welcome to Store 260
Your new neighborhood shopping destination for designer finds, everyday essentials, and those unexpected pieces you didn’t know you were looking for.
Skip the lines without skipping the deals. Discover the brands you love, find something new, and experience the joy of a great fashion find—at your own pace.
Because elevating your everyday might just start with a fresh fit.
Welcome to Store 260.